WE MOVE
PEOPLE
TO BELIEVE
IN BRANDS,
AND BRANDS
TO BELIEVE
IN PEOPLE.

Keep Moving

"EXPERIENCE YOUR FUTURE NOW" CAMPAIGN

Forge captured the essence of the hands-on, practical Johnson & Wales environment, and the eagerness of their students to get to work.

YOU BLINK, YOU MISSED SOMETHING

JWU is so much more than a cooking school. We helped reinforce that shift in perception with this fast-paced, energetic video.

EXPERIENCE YOUR FUTURE, IN THE WILD

Across all of JWU’s markets we jacked up awareness using hard-hitting outdoor and environmental placements.

#IAmJWU

Digital assets across targeted websites and social media challenged and engaged JWU’s target audiences with fun, playful, and aspirational messages.

STRAIGHT FROM THE WILDCAT'S MOUTH

The “JWU Student Stories” video series gave prospects a glimpse at the vibrant life on JWU campus, in our students’ own words.

ISENBERG SCHOOL OF MANAGEMENT AT UMASS AMHERST

Isenberg students accomplish many great things, because they’re all fueled by one incredible thing – limitless drive.

DRIVEN TO CONNECT

Isenberg digital and social properties inspire and inform prospects, students, and alumni with content that speaks to their desire to excel.

"Seeing the MBTA posters was a helpful push for me... a combination of pride and 'Hell, yeah!'... I was so psyched when I saw Back Bay Station covered with Isenberg."
- Isenberg Alum

FORGE STRATEGY

Our recent mobile ethnography study revealed the unfiltered thoughts and feelings of 2018 college freshmen.

“Having students talk to other students that attend the school is the most important selling factor.”

-University freshman

NATIONAL FIRE PROTECTION ASSOCIATION

As a global non-profit striving to make the world safer through teamwork and knowledge sharing, NFPA needed a brand to match their epic mission.

FIRE PREVENTION WEEK THEME: LOOK. LISTEN. LEARN.

Teaching communities about fire safety is an important job that requires dedication, passion, an awesome theme, a Dalmatian in a hat, and a blue detective. Trust us.

STRATEGY BEHIND THE SCENES

To garner more insight into NFPA’s stakeholders, Forge has taken multiple opportunities to conduct research, surveys, and interviews coinciding with NFPA events and programs.

NFPA 3000: ACTIVE SHOOTER / HOSTILE EVENTS

In response to the increase in hostile events NFPA took action by creating NFPA 3000, a standard to help communities prepare. Forge built an integrated campaign to make sure this important message was heard.

“WHAT ARE YOU A FAN OF?” CAMPAIGN

New Hampshire Motor Speedway wanted to attract more non-racing fans. Our approach? Show New England that NHMS is so much more than racing, you only need to be a fan of fun to be a fan of this.

“NEW ENGLAND WINTER” SOCIAL VIDEO

Every New Englander can relate to spending a gray winter’s day wistfully dreaming of summer. We just gave them something awesome to dream about.

“MANY FACES OF NHMS” SOCIAL CAROUSEL

Reaching new fans on social media was critical. We over-performed industry averages with these video carousels showing the many ways to have fun at NHMS.

CENTER FOR NUTRITION STUDIES

The science and philosophy behind a whole food, plant-based lifestyle is fascinating. Making it understandable and appealing to the general public? That’s a challenge.

"LIVE A WHOLE LIFE" CAMPAIGN

Information is power. And in the case of our integrated campaign for CNS, it was also the catalyst for showing the world a better way to eat and live.

CNS WEBSITE

Forge led UX and design on a full overhaul of the CNS website, adding valuable content and giving people an inviting place to be introduced to the whole food, plant-based lifestyle.

HARVEY BUILDING PRODUCTS

Shooting at a lighthouse is almost as challenging as it is fun. Forge fully embraced both in making this memorable spot for Harvey.

A COMPANY WITH A RICH HISTORY AND BRIGHT FUTURE

Harvey is a brand that contractors and homeowners love once they get to know them. So our job was clear – make a great introduction.

"TWO PANES" CAMPAIGN

Believe it or not, many people don’t find window manufacturing science exciting. So we worked with Harvey to create a campaign that would at least make it understandable. And funny.

Client Experience