Zoo New England, a favorite spot in New England for family outings and school field trips, faced declining attendance and a loss of focus on its crucial mission: educating the public about the environmental imperative of helping all creatures share our planet and its resources. Forge stepped in with an educational brand campaign to reinvigorate this mission and increase zoo attendance.

Brand Platform

Guided by research, we crafted the brand platform "We're all in this world together" to educate, inspire and engage visitors to participate in the care of our planet and of the amazing family of creatures living on it, including ourselves.

Advertising Campaign

Our advertising campaign, rooted in the brand platform, combined education with entertainment to deepen interest in the natural world, positioning the zoo as an essential part of this exploration and resulting in increased attendance.

Oh and this....