Who we are
We are a small, hyper-experienced team of strategists, creators, and partners who believe in organizations that do good work. Our core team of experts, supplemented with our network of key associates, moves the needle for our clients—helping them reach and surpass their goals.
Harry Chapin
Partner, CEO
Harry is responsible for building Forge’s capabilities and culture, two areas he ensures are always rooted in achieving our clients’ goals and growing their brands. Harry focuses on developing partnerships with, and delivering high value for, all Forge clients. Gathering experience for over 30 years at top firms like Arnold Worldwide, Hill, Holliday, Breakaway Solutions, and Pamet River Partners, Harry has built extensive knowledge of business strategy, brand strategy, and account management across branding, advertising, and marketing.
Outside interests: Family, Fishing, Labradors, Fitness, Supporting clean water initiatives
Favorite Quote
“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows neither victory nor defeat.” –Theodore Roosevelt
Rob Stewart
Partner, Chief Creative Officer
Rob is a strategic creative leader dedicated to intimately understanding the business of each Forge client. He guides Forge to uncover each client’s essential purpose, using it as a guiding light to craft brands and messaging that deeply connect with people, and inspire them, at every stage of their lives. Rob built Forge, with his partner Harry Chapin, to help clients focus their marketing and thrive in a complex world.
Outside interests: Good blues, Good steaks, Skiing, Guitar, Daughter’s happiness.
Favorite Quote
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” –Abraham Lincoln
Errin Chapin
Business Operations Manager
Errin is a dedicated Business Operations Manager who ensures the smooth and efficient running of Forge’s day-to-day operations. With responsibilities spanning office management, HR, accounts payable, and financial systems, she plays a pivotal role in keeping the organization on track. Errin oversees financial reporting, time tracking, and manages our financial systems. Her keen eye for detail makes her an invaluable asset to the team and helps Forge operate smoothly, allowing the team to focus on delivering exceptional results for our clients.
Outside interests: Volunteering, Reading, Cooking, Gardening, Tennis, Family time.
Favorite Quote
"Know what you own, and know why you own it"— Peter Lynch
Caroline DiStefano
VP Accounts & Strategy
Caroline leads our account team and strategy at Forge. She is both a client whisperer and guide, working closely with her clients and implementing effective strategies to help bring their goals to life. Caroline also loves copywriting, professional development, and lending her eye to graphic design. An account lead for 10+ years, Caroline has experience ranging from government clients like the U.S. Department of Veterans Affairs to nonprofits like the Society for Neuroscience. Seeing others as they are holistically, rather than just the roles they play or the work they do, has enabled Caroline to build meaningful relationships and trust among team members and clients alike.
Outside interests: Singing, travel, fitness, cooking, and spending time with her pup Neptune
Favorite Quote
“Copiare il vero può essere una buona cosa, ma inventare il vero è meglio, molto meglio.” / “To copy reality can be a good thing, but to create reality is better, much better.” –Giuseppe Verdi
Natasha Taylor
Senior Art Director
Natasha has over 13 years of creative experience, specializing in comprehensive branding, integrated marketing initiatives and campaigns, and immersive digital and in-person experiences. She is passionate about creating visually stunning and impactful designs that not only meet but exceed client expectations. Natasha thrives in collaborative environments, has a strong foundation in design principles, and a keen eye for detail.
Outside interests: knitting, cooking, yoga, and exploring neighborhood playgrounds with her toddler.
Favorite Quote
"Make it simple, but significant." - Don Draper, fictional character on Mad Men
Joy Zaniboni
Senior Account Manager
Joy loves forming meaningful connections and finding win-win solutions whenever possible. With a background in pharmaceutical advertising, she knows the importance of getting the details right on projects of all sizes. She thrives on the collaboration, creative process, and even the occasional chaos involved in guiding client projects from concept to completion.
Outside interests: Cooking, travel, reading, YouTube videos about outer space
Favorite Quote
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” –Maya Angelou
Millie Park
Brand Director
Millie partners with meaningful clients to bring more meaningful work into the world. Her experience spans strategic management and marketing consulting, building and implementing emerging marketing technologies, and working with both startups and leading brands to help them inspire their customers.
Outside interests: The great outdoors. World travel. Finding the perfect hot sauce. Boston sports supremacy. Dogs.
Favorite Quote
“Do you know why you can’t tell when a pterodactyl is going to the bathroom? … because their p is silent.”
Kell Siletti-Schneider
Senior Designer, Key Associate
Kell is a graphic designer with a kaleidoscope of creative experience, ranging from event design, marketing & branding, expos & trade shows, to muraling, engraving, and lettering. She cares about good design in terms of both quality and impact, so seeks opportunities to collaborate with like-minded folks. Kell enjoys the nitty-gritty details of design and gets a thrill from ensuring creative is pixel-perfect.
Outside interests: Barreling down mountainsides on two wheels (aka, mountain biking), zipping down Boston streets on two wheels (aka, city biking), bullet journaling, humane technology, and just generally being outdoors
Favorite Quote
"If I am worth anything later, I am worth something now. For wheat is wheat, even if people think it is grass in the beginning." - Van Gogh
Owen Mack
Videographer, Producer, Director, Editor, Key Associate
Owen’s eye for capturing great video moments is only matched by his organizational skills. And his editing skills. And his people skills. Owen helps us capture dynamic content and brand videos for university and non-profit clients. As a videographer and a businessman, Owen understands how storylines work to improve bottom lines. As an editor, he assembles TV spots, social videos, and brand videos with a sense of taste, timing and clarity that reflect his degree in graphic design. Owen is a great collaborator and a valued Forge Key Associate. His video work truly engages viewers because it is always truly authentic, truly creative, and truly memorable.
Outside interests: Bicycle repair. Building cocktail tables out of found materials. Driving my 1970 Ford Galaxie ragtop. Flânerie.
Favorite Quote
“Leap and the net will appear.” John Burroughs
Catherine Sheehan
Brand Strategist, Key Associate
Catherine combines her passion for studying industries and cultural trends (the niche-r the better), her love of storytelling, and her natural-born talent for eavesdropping in her work as a brand strategist. For more than 15 years she’s developed strategic positionings for brands that elevate them above their competitive set, magnetize the right kind of audiences, and get them credit for what’s most special about them.
Outside interests: Rowing, Indie Bookstores, Springsteen, Staying upright while snowboarding
Favorite Quote
“The half-life of love is forever.” – Junot Diaz
John Emmert
Art Director, Creative Director, Key Associate
John is an incredible designer by heart. And by brain. He is a rare talent who combines an impeccable sense of design, with an innate understanding of business and how the world works. John designs marketing solutions. His work is focused, impactful, and beautiful. It is why he has worked at some of the best ad agencies and companies in the country. It is why he is one of Forge’s valued Key Associates. Whether designing logos, corporate identities, or award-winning digital, social, or print campaigns, John’s work elevates brands and engages customers.
Outside interests: Tennis. Drumming. Mid-century furniture. Being a dad.
Favorite Quote
“Be yourself; everyone else is already taken.” Oscar Wilde
What we do
Aligning with client missions and beliefs, we give voice and shape to brands that people love, engage with, and respect. Our services are designed to distinguish and strengthen brands and then put them to work generating real, measurable results.
Brand strategy
Brand workshops
Brand positioning
Brand architecture
GTM strategy
Audience research
Creative Services
Brain reinvigoration
Design
Brand and Visual identity
Content creation
Video and photography
Experiential marketing
Paid Media
Media strategy
Buying and optimization
Advertising and social campaigns
Demand generation
Acquisition campaigns
Egos
Decaf Coffee
Mediocrity
What others
say about us
How we work
We work with some clients as a full-service partner for ongoing strategic and branding collaborations. In other cases, we work on project-based services for brands needing reinvigoration, a new campaign, or innovative ideas to propel them to the next level. We work seamlessly with in-house client teams by becoming extensions of their teams.
How we stack up:
[ FORGE ]
/fôrj/ Verb
- To shape metal by heating it in a fire and hammering it into a useful shape. To forge swords from steel.
- To form or make, especially by concentrated effort: To forge friendships through mutual trust
Our name
Taking observations and insights and hammering them into strong, long-lasting ideas and marketing tools is why we’re called Forge. In case you were wondering.