Brand Identity
Site Design and Development
Events and Tradeshows

Avel eCare (formerly Avera eCare) was recently acquired and needed a full rebrand. As an innovator in telehealth, Avel provides virtual critical care support to rural hospitals and caregiving facilities throughout nine midwestern and Rocky Mountain states.


Forge developed Avel’s brand strategy, brand identity, and redefined Avel eCare’s value to the world, helping scale its growth as a leader in the rapidly-growing national telehealth market.

Site Design & Development

Forge also replatformed the prior Avel website to a new platform– WordPress– for ease of regular updates. Forge then redesigned the site to reflect the look-feel of the new Avel brand.

Events & Trade Shows

Forge brought the new brand to life in in-person event and trade show collateral as well, designing an event booth and handout materials for attendees.