the mission

Helping a new company help healthcare organizations outsmart an ancient enemy. Bacteria.

Selux tests a wider array of antibiotics more quickly, including using an AI engine trained on thousands of bacteria, to determine which antibiotics fight bacterial infection more efficiently in a patient. Selux improves patient health, helps healthcare organizations run more efficiently, and eliminates overmedicating patients to control antibiotic resistance – a potential global health hazard more deadly than cancer.

our job

To clearly define the value of Selux’s precision diagnostics to labs, hospitals, and healthcare organizations. To drive trial and sales of Selux Rapid Testing equipment to replace legacy equipment supplied by older, international competitors

BRAND IDENTITY

Selux’s brand promise is the delivery of both greater speed and greater accuracy – a previously unrealized combination that helps labs and hospitals hone-in faster on the drug(s) that can help patients the most. “Redefining speed”, supported by the substance of Selux’s science – its comprehensive “bug/drug” testing menu and same-day results –  is helping spur trial of Selux’s rapid testing delivery platform.

 

TRADESHOW