With $19 billion in assets and over 120 branches in MA and RI, Rockland Trust is the region’s leading community bank. Forge was hired to drive growth and rejuvenate the Rockland Trust brand to appeal to a younger audience. Forge reimagined the brand leveraging Rockland’s enduring tagline "Where Each Relationship Matters"... to focus on the genuine relationships that customers value. The resulting campaign, "We’re inspired by great relationships," showcased real-life connections through a series of heartfelt TV spots, videos, photography, and interviews, emphasizing authenticity across all touchpoints. This strategic shift not only resonated deeply with our target audience but also led to a 22% increase in deposits in the first year, alongside significant gains in brand awareness and new consumer household growth.
Great Relationships Video
