American Board of Telehealth

The American Board of Telehealth is the gold-standard in telehealth education, empowering medical practices and professionals to go beyond basic telehealth. Better telehealth begins with ABT.

Brand Identity

In 2020, when telehealth went from the care modality that didn’t matter to the best practice for every practice, Forge worked closely with ABT’s executive leadership and advisory council to develop a brand position and identity that elevated ABT as the pioneers at the leading edge of telehealth.

Site Design & Development

Forge also replatformed the ABT website to a new platform– WordPress– for ease of regular updates. Forge then redesigned the site to reflect the look-feel of the new ABT brand.

Campaign Launch

Forge executed a full-scale paid media campaign which was served across programmatic display, Facebook, Instagram, LinkedIn, and YouTube. Video and static ads drove users to the revamped website.