Who we are
We are a small, hyper-experienced team of strategists, creators, and partners who believe in organizations that do good work. Our core team of experts, supplemented with our network of key associates, moves the needle for our clients—helping them reach and surpass their goals.
Harry Chapin
Partner, CEO
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Harry is responsible for building Forge’s capabilities and culture, two areas he ensures are always rooted in achieving our clients’ goals and growing their brands. Harry focuses on developing partnerships with, and delivering high value for, all Forge clients. Gathering experience for over 30 years at top firms like Arnold Worldwide, Hill, Holliday, Breakaway Solutions, and Pamet River Partners, Harry has built extensive knowledge of business strategy, brand strategy, and account management across branding, advertising, and marketing.
Outside interests: Family, Fishing, Labradors, Fitness, Supporting clean water initiatives
Favorite Quote
“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows neither victory nor defeat.” –Theodore Roosevelt
Rob Stewart
Partner, Chief Creative Officer
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Rob is a strategic creative leader dedicated to intimately understanding the business of each Forge client. He guides Forge to uncover each client’s essential purpose, using it as a guiding light to craft brands and messaging that deeply connect with people, and inspire them, at every stage of their lives. Rob built Forge, with his partner Harry Chapin, to help clients focus their marketing and thrive in a complex world.
Outside interests: Good blues, Good steaks, Skiing, Guitar, Daughter’s happiness.
Favorite Quote
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” –Abraham Lincoln
Errin Chapin
Business Operations Manager
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Errin is a dedicated Business Operations Manager who ensures the smooth and efficient running of Forge’s day-to-day operations. With responsibilities spanning office management, HR, accounts payable, and financial systems, she plays a pivotal role in keeping the organization on track. Errin oversees financial reporting, time tracking, and manages our financial systems. Her keen eye for detail makes her an invaluable asset to the team and helps Forge operate smoothly, allowing the team to focus on delivering exceptional results for our clients.
Outside interests: Volunteering, Reading, Cooking, Gardening, Tennis, Family time.
Favorite Quote
"Know what you own, and know why you own it"— Peter Lynch
Caroline DiStefano
VP Accounts & Strategy
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Caroline leads our account team and strategy at Forge. She is both a client whisperer and guide, working closely with her clients and implementing effective strategies to help bring their goals to life. Caroline also loves copywriting, professional development, and lending her eye to graphic design. An account lead for 10+ years, Caroline has experience ranging from government clients like the U.S. Department of Veterans Affairs to nonprofits like the Society for Neuroscience. Seeing others as they are holistically, rather than just the roles they play or the work they do, has enabled Caroline to build meaningful relationships and trust among team members and clients alike.
Outside interests: Singing, travel, fitness, cooking, and spending time with her pup Neptune
Favorite Quote
“Copiare il vero può essere una buona cosa, ma inventare il vero è meglio, molto meglio.” / “To copy reality can be a good thing, but to create reality is better, much better.” –Giuseppe Verdi
Meredith Wish
Associate Creative Director
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Meredith thrives on working with aspiring clients aiming to do something colorful and distinct. With a rare cross-section of experience from ad agencies to luxury fashion, Meredith is obsessed with design from 2D to 3D; excited about anything with texture or folds. She loves taking a big idea and seeing how it can be activated throughout each platform. Her intense passion for pop culture keeps her brain firing with new ideas and questions, challenging her team to what is new, topical, and relevant.
Favorite Quote
“I’m cookie dough. I’m not done baking. I’m not finished becoming whoever the hell it is I’m gonna turn out to be.” –Buffy Anne Summers
Millie Park
Brand Director
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Millie partners with meaningful clients to bring more meaningful work into the world. Her experience spans strategic management and marketing consulting, building and implementing emerging marketing technologies, and working with both startups and leading brands to help them inspire their customers.
Outside interests: The great outdoors. World travel. Finding the perfect hot sauce. Boston sports supremacy. Dogs.
Favorite Quote
“Do you know why you can’t tell when a pterodactyl is going to the bathroom? … because their p is silent.”
Ben Sargent
Senior Copywriter
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Ben loves holding audiences in the palm of his hand by crafting stories that foster connection, empathy, and joy. For over 8 years, he’s been cranking out scroll-stopping social posts, catchy campaign launches, and marketing materials in all shapes and forms. Ben supports the Forge creative team by helping clients to evolve their brands through impactful messaging combined with visual designs.
Favorite Quote
“If you’re going to have a story, have a big story.” –Joseph Campbell
Joy Zaniboni
Brand Manager
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Joy loves forming meaningful connections and finding win-win solutions whenever possible. With a background in pharmaceutical advertising, she knows the importance of getting the details right on projects of all sizes. She thrives on the collaboration, creative process, and even the occasional chaos involved in guiding client projects from concept to completion.
Outside interests: Cooking, travel, reading, YouTube videos about outer space
Favorite Quote
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” –Maya Angelou
Anna Souter
Brand Marketing Intern
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Anna loves to learn and remains ever curious about the world around her. She is currently studying Economics and Journalism at Northwestern University’s Medill School with a certificate in Integrated Marketing Communications. She is thrilled to join the Forge team this summer!
Outside interests: Tennis, poetry, traveling and Pilllsbury crescent rolls
Favorite Quote
“When we are young, the words are scattered all around us. As they are assembled by experience, so also are we, sentence by sentence, until the story takes shape.” ― Louise Erdrich
Andrea LePain
Public Relations Strategist, Key Associate
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Andrea is a public relations strategist who collaborates with Forge on integrated accounts requiring expert PR solutions. With over 25 years of experience in media and public relations, she specializes in developing and executing impactful PR campaigns that help organizations meet their business goals. As the founder of eMedia Junction, Andrea has earned a reputation for being a strategic thinker who consistently delivers excellent results. Her background as an investigative journalist and Managing Editor of the nation’s largest regional cable stations (NECN) has equipped her with a keen eye for storytelling and a deep network of media contacts across major market and national print, online and broadcast news outlets. Andrea has been a trusted advisor to large companies, emerging start-ups, nonprofits, universities and independent schools. She specializes in healthcare and technology.
Outside interests: Music, Fitness, Travel and the Outdoors
Favorite Quote
“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid." – Albert Einstein.
Owen Mack
Videographer / Producer / Director / Editor / Key Associate
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Owen’s eye for capturing great video moments is only matched by his organizational skills. And his editing skills. And his people skills. Owen helps us capture dynamic content and brand videos for university and non-profit clients. As a videographer and a businessman, Owen understands how storylines work to improve bottom lines. As an editor, he assembles TV spots, social videos, and brand videos with a sense of taste, timing and clarity that reflect his degree in graphic design. Owen is a great collaborator and a valued Forge Key Associate. His video work truly engages viewers because it is always truly authentic, truly creative, and truly memorable.
Outside interests: Bicycle repair. Building cocktail tables out of found materials. Driving my 1970 Ford Galaxie ragtop. Flânerie.
Favorite Quote
“Leap and the net will appear.” John Burroughs
Catherine Sheehan, Key Associate
Brand Strategist
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Catherine combines her passion for studying industries and cultural trends (the niche-r the better), her love of storytelling, and her natural-born talent for eavesdropping in her work as a brand strategist. For more than 15 years she’s developed strategic positionings for brands that elevate them above their competitive set, magnetize the right kind of audiences, and get them credit for what’s most special about them.
Outside interests: Rowing, Indie Bookstores, Springsteen, Staying upright while snowboarding
Favorite Quote
“The half-life of love is forever.” – Junot Diaz
Joe Bellavance
Enrollment Marketing Strategist, Key Associate
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Joe is an enrollment strategist who collaborates with Forge on higher education accounts requiring expert enrollment solutions. With over 30 years of experience in enrollment leadership, he specializes in providing affordable, strategic planning for higher education institutions. As the founder of JBellavance Consulting, Joe has built a reputation for deeply understanding and addressing each client’s unique challenges.
Joe’s extensive experience includes leading enrollment efforts at Lyndon State College, Nichols College, and Regis College. His track record includes growing enrollments through strategic marketing, staff training, and targeted outreach. At the College Board, he further honed his expertise by leading national programs and partnering with institutions to enhance their enrollment strategies. Joe has a wealth of experience and knowledge, making him an invaluable partner for institutions looking to meet their enrollment goals.
Outside interests: Travel, Golf, Hiking, Swimming
Favorite Quote
"Be curious, not judgmental." - Walt Whitman
John Emmert
Art Director, Creative Director, Key Associate
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John is an incredible designer by heart. And by brain. He is a rare talent who combines an impeccable sense of design, with an innate understanding of business and how the world works. John designs marketing solutions. His work is focused, impactful, and beautiful. It is why he has worked at some of the best ad agencies and companies in the country. It is why he is one of Forge’s valued Key Associates. Whether designing logos, corporate identities, or award-winning digital, social, or print campaigns, John’s work elevates brands and engages customers.
Outside interests: Tennis. Drumming. Mid-century furniture. Being a dad.
Favorite Quote
“Be yourself; everyone else is already taken.” Oscar Wilde
Mia Chapin
Office Dog (Everyone's Therapist)
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Mia loves belly rubs and snacks. As the official office dog, she knows exactly when you need a break from hyper focusing on work and get some TLC.
Outside interests: The outside
Favorite Quote
"You ain't nothin but a hound dog" –Elvis
What we do
Aligning with client missions and beliefs, we give voice and shape to brands that people love, engage with, and respect. Our services are designed to distinguish and strengthen brands and then put them to work generating real, measurable results.
Brand strategy
Brand workshops
Brand positioning
Brand architecture
GTM strategy
Audience research
Creative Services
Brain reinvigoration
Design
Brand and Visual identity
Content creation
Video and photography
Experiential marketing
Paid Media
Media strategy
Buying and optimization
Advertising and social campaigns
Demand generation
Acquisition campaigns
Egos
Decaf Coffee
Mediocrity
What others
say about us
How we work
We work with some clients as a full-service partner for ongoing strategic and branding collaborations. In other cases, we work on project-based services for brands needing reinvigoration, a new campaign, or innovative ideas to propel them to the next level. We work seamlessly with in-house client teams by becoming extensions of their teams.
How we stack up:
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[ FORGE ]
/fôrj/ Verb
- To shape metal by heating it in a fire and hammering it into a useful shape. To forge swords from steel.
- To form or make, especially by concentrated effort: To forge friendships through mutual trust
Our name
Taking observations and insights and hammering them into strong, long-lasting ideas and marketing tools is why we’re called Forge. In case you were wondering.
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