Washington Trust

Washington Trust is the oldest community bank in the country. With ambitious growth plans, Washington Trust needed to differentiate itself from the competition and increase deposits throughout their footprint. Our research showed that Washington Trust’s age is proof of its empathy – they’ve been listening to customers and helping them for over 200 years. Research also showed that capturing the cultural understanding "that people love companies who love them" would help Washington Trust up-level its brand in a commodity industry. Forge helped Washington Trust reach new customers by developing a new brand platform and integrated media strategy based on its vision, mission, and brand promise of truly valuing customers. Our advertising campaign featured real customers and businesses and was implemented in television, radio, digital, social, and in-branch advertising that showcased Washington Trust’s value with distinctive products, services, and expertise.