UMASS Amherst | Isenberg School of Management
The Isenberg School of Management is the business school at the University of Massachusetts Amherst. Isenberg is an AACSB-accredited business school that offers courses through undergraduate, graduate and doctoral programs. Students can earn their degrees on campus, online or through a blended format that allows them to combine on-campus and online offerings.
During the height of the pandemic with limited options to film on-campus, Forge developed an animated video to target prospective students and bring attention to Isenberg’s award-winning world-class on-line graduate programs.
Forge developed a three-pronged approach to engaging Isenberg’s multiple audiences. Digital ads targeted students to drive application and enrollment, alums to drive engagement, and peers and influencers to drive program recognition and ranking. Isenberg ads were ubiquitous across display, social media, and relevant news properties and publications.
Isenberg’s marketing and advertising efforts are further supported by their website landing pages. Forge developed compelling landing page content and imagery to drive prospective graduate students to apply to Isenberg, improving not only application volume, but enrollment as well.