Are you ready
to dig in?
Higher Education Marketing
today requires an appetite for a
deeper understanding of all the cultures at play. Scroll
down to sampling of our finest work.
Forge excels at helping our college and university clients delve into truly meaningful audience insights to create lasting brand platforms and recruitment campaigns that have serious impact.
ISENBERG SCHOOL OF MANAGEMENT AT UMASS AMHERST
Isenberg students accomplish many great things, because they’re all fueled by one incredible thing – limitless drive.
DRIVEN TO CONNECT
Isenberg social and digital properties inspire and inform prospects, students, and alumni with content that speaks to their desire to excel.
"Seeing the MBTA posters was a helpful push for me... a combination of pride and 'Hell, yeah!'... I was so psyched when I saw Back Bay Station covered with Isenberg."
- Isenberg Alum
"EXPERIENCE YOUR FUTURE NOW" CAMPAIGN
Forge captured the essence of the hands-on, practical Johnson & Wales environment, and the eagerness of their students to get to work.
YOU BLINK, YOU MISSED SOMETHING
JWU is so much more than a cooking school. We helped reinforce that shift in perception with this fast-paced, energetic video.
EXPERIENCE YOUR FUTURE, IN THE WILD
Across all of JWU’s markets we jacked up awareness using hard-hitting outdoor and environmental placements.
Digital assets across targeted websites and social media challenged and engaged JWU’s target audiences with fun, playful, and aspirational messages.
University is our specialty
Forge has had the honor of working with more than a dozen proud higher education clients.
Real results for eCornell's Center for Nutrition Studies
41% attributed increase in nutrition course enrollment.
What clients are saying: Chris Pilsner, Isenberg School of Management
“We’re lucky to have such a tightly integrated relationship with Forge. They bring a creative, objective & fresh perspective to the work.”
Real results for UMass' Isenberg School of Management
38% Increase in gross graduate program revenue over 4 years.
The power of building relationships
The average Forge client tenure is 4.7 years.
What clients are saying: Jenny Miller, Center for Nutrition Studies
“Forge’s resources stand out because they understood our messaging and mission. The team now feels like part of our organization’s family.”
Freshman Mobile Ethnography Study
Forge spent time this fall being freshmen again – getting the inside scoop from current first-years on what starting college is like in 2018. We shared the nerves, excitement, and incredible experiences of 17 students on 17 campuses to understand their stories.
Scroll through for a taste of what we found.
“Great hammocking on the quad…”
When the students played the role of influencers, showing us how they’d use social
media to share their feelings and insider perspective, we saw campus through their eyes.
“You're a hard worker, but please…
take a moment to reflect and relax”.
What would these freshmen say if they could write a letter to themselves
one year ago? The answers are as telling as they are touching.
“Think about your students
as the backbone of your school.”
Our students had a lot of advice, and valuable perspectives, to offer their
schools on more authentic ways of recruiting.