- Marketing Higher Ed Requires A Higher Understanding
- Isenberg goes big in Boston: A look at the recent out-of-home campaign for our longtime higher-ed client.
- Continued Success on Clutch: We Made the Clutch 1000
- Making Moves: Heather Ward named Director of Client Services
- Motivating Students in the New World of Higher Ed.
Making the most of the shortest month.
We meant business in February, launching two big campaigns for two amazing clients, celebrating a couple of work anniversaries and finding time to throw some Olympic-sized fun in the mix. Let’s go!
We dropped campaigns for two very “driven” clients last month: New Hampshire Motor Speedway and Isenberg School of Management.
For NHMS, we wanted to invite thrill-seeking, adventurous types in the region to come discover the action that awaits at New England’s premier NASCAR race, launching with TV, social and digital. Check out one of the spots below.
Meanwhile, our new work for Isenberg built on last year’s “We Drive the Driven” campaign. We profiled some of their most successful alumni in OOH placements that presented these giants of business literally larger than life. Accompanied with some very targeted digital work and print in the Boston Business Journal and The Boston Globe, the campaign helped elevate the awareness of Isenberg across the Boston business community, making sure they know that Isenberg alumni mean business.
Two Creative Milestones
While we’re on the subject of Isenberg, both lead creatives on the project celebrated their Forge-iversaries in February. Art director Tara Kearney notched up three years, while copywriter Eugene Torres completed his first. Let’s hear it for these two, and the great job they did driving the drivers of the driven!
Going for gastronomic gold
Finally, we celebrated the Winter Olympics the only way we know how: with food. We threw a potluck with each employee bringing a dish from a country of their choice. And, being the Olympics, we had to make a competition out of it. It’s in the Forge Code after all (You are a competitor). And while every participant gave it their all, it was Mexico’s representative, Emma Pagano, who took home gold with a ridiculously tasty carnitas, jalapeño and cheese dip. Viva México!
We sure managed to pack a lot in for just 19 business days. 2018 has been off to a fantastic start. And we got plenty more cooking for March so check back soon.