Isenberg School of Management
Driving awareness of high-value, tailored graduate programs
PROVING THE CALIBER OF YOUR SCHOOL IS SOMETIMES AS SIMPLE AS LOOKING TO YOUR STUDENTS.
To become a top-tier U.S. business school, and to improve admissions and profitability, the Isenberg School of Management built a team of top-tier professors, researchers and leadership. To complete this goal, and appeal to a higher caliber of students, they needed a brand that made powerful sense of it all.
SOME PEOPLE ARE GENETICALLY DRIVEN TO MAKE THEIR OWN WAY.
In-depth research revealed a grit and independence that was unique to the Isenberg student. This crystallized the brand platform. Although Isenberg drives their students to improve their knowledge and thinking – the drive and ability of Isenberg students comes from within. It’s innate. The platform theme “We Drive The Driven” was created to connect with, and inspire students, faculty and alumni, turning the insight into a rallying cry.
A BRAND PLATFORM THAT DRIVES A SYSTEM OF CAMPAIGNS.
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MESSAGING AS IMPACTFUL AS OUR STUDENTS AND ALUMNI.
We helped Isenberg develop a brand platform and marketing framework to raise awareness of the school’s high caliber, and to drive enrollment for new and existing degree programs. From upfront planning and creative development to media strategy and ongoing optimization, we look at campaigns holistically to maximize efficiencies and impact. Whether developing a public-radio speaker series featuring luminaries like Steve Wosniak, or social campaigns for online learners, no stone is left unturned to elevate Isenberg’s profile, admissions and profitability.
In partnership with WBUR, the Isenberg Driven Speaker Series brought visionaries from companies like Apple and Zipcar to Isenberg, along with attention from regional business leaders.
A CAMPAIGN WITH A LOT OF LEGS, AND LIKES.
Clear validation of Isenberg’s brand platform can be seen in the enthusiastic social engagement with students, alumni, faculty, and others. Comments have ranged from appreciative to supportive to inspirational, proving this is the right message, being delivered in a meaningful way.
WE CONNECTED. WITH STUDENTS, FACULTY, PEERS AND ALUMS.
Success in reaching Isenberg’s goals is measured by their rise in U.S. News rankings, and by the increased quality and numbers of their applicants. The brand platform also gives students a deep-rooted sense of pride, influences campus culture, contributes to higher levels of faculty and recruiter interest, and engages and excites alums and Boston Business leaders like never before.
