National Fire Protection Association
“Alive Together” Brand Platform
HELPING A 120-YEAR-OLD GLOBAL ORGANIZATION ENGAGE A MODERN WORLD
NFPA has spent more than a century serving a mission to improve global safety, and wanted a cohesive brand that could truly engage their stakeholders and inspire them to join that mission. That was the challenge they handed Forge.
THE WORK OF SAFETY IS NEVER FINISHED
Known primarily for the codes and standards they published, NFPA needed to change perception. Working with key NFPA leaders, Forge’s discovery process revealed the truth of their organization – it wasn’t fueled by static code books, but rather a drive to keep finding solutions to the world’s evolving safety challenges, together with their dynamic, collaborative stakeholder groups. From this insight the “Alive Together” brand platform was born, leading to our “It’s A Big World” campaign.
BRATING HUNDREDS OF PROFESSIONALS ACROSS HUNDREDS OF INITIATIVES.
CELEBRATING HUNDREDS OF PROFESSIONALS ACROSS HUNDREDS OF INITIATIVES.
The new brand platform is inspiring safety workers the world over. We’ve helped NFPA engage people across a huge range of initiatives, from launching their brand to over 10,000 people at their Conference & Expo, to reimagining their catalogs, to introducing new products and initiatives. Wherever their stakeholders are, from work sites to government offices to emergency rooms, NFPA is proving they’ll be there with the support and expertise to help people do their jobs better and safer.
THE CONFERENCE & EXPO BOOTH WAS THE LAUNCHING PAD FOR NFPA’S NEW BRAND
EDUCATING, INSPIRING, AND ENGAGING THE WORLD TAKES SOME ORGANIZATION
As a world leader in training and information for safety professionals, NFPA needed stakeholders not just to know them, but to see them as a trusted partner. Forge’s brand, creative, marketing, and media strategies came to bear on everything from videos, to trade shows, to highly targeted product and membership campaigns that celebrated safety workers and showed understanding of their day-to-day challenges.
SUCCESS = SAVING LIVES. EVERYTHING ELSE IS A BONUS.
Success for NFPA marketing means successfully energizing a stakeholder base that has long thought of them as a staid entity. Reinvigorating the brand requires inspiring people to see NFPA in a new light – as a resource and partner. And through a combination of logic and emotion, Forge and NFPA are helping better protect our world, together.
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