Center for Nutrition Studies

Growing a Healthy Audience: Lead Generation

IT’S CHANGING THE WAY YOU THINK ABOUT FOOD, BUT IT’S NOT A DIET.

CNS provides scientifically backed education on a whole food, plant-based lifestyle. Forge was challenged to find and motivate key targets to drive leads for the Center’s website and online courses.

WE GOT LIVING A “WHOLE LIFE” DOWN TO A SCIENCE.

Through an extensive discovery together with CNS leadership, Forge identified audience segments motivated beyond weight loss trends. People who weren’t looking for merely recipes and shopping guides, but for a better way to live and a trustworthy source of information. CNS and leader Dr. T. Colin Campbell’s proven lifestyle were the perfect fit.

A CAMPAIGN THAT BRINGS TRUTH TO THE TABLE

SCIENCE PROVES IT WORKS. WE HELPED PROVE THAT YOU CAN DO IT.

Building on the foundational research of Dr. Campbell, we developed a tightly integrated media and marketing strategy overlaid with messaging that appealed to the many facets of our audience segments. This integrated campaign espoused the science behind this way of life through the emotional lens of positive lifestyle change.

 

TO HELP CREATE A MOVEMENT, WE CREATED A BETTER WEBSITE.

LEADS ARE GOOD.
MOTIVATED LEADS ARE GOLD.

Forge’s campaign and website design helped CNS not only reach more people, but the right people – those motivated to learn new, proven ways to use nutrition to improve health.

ULTIMATELY SUCCESS MEANS IMPROVING LIVES, BUT WE STARTED BY FILLING CLASSES.

We see success for CNS in the enrollment numbers for their online eCornell courses as well as targeted display click-through rates and website metrics.