Inspiring patients and caregivers to never quit

THERE’S A DIFFERENCE BETWEEN BEING A TOP HOSPITAL AND A TOP RANKED HOSPITAL

Spaulding Rehabilitation Hospital was already doing the work of one of the nation’s top-tier rehab networks. With a world-class team of physicians, nurses, and researchers, the challenge they brought to Forge wasn’t to find the story of their greatness, but to tell it in a way patients and the medical community couldn’t ignore.

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SPAULDING WON’T QUIT ON YOU, AND WON’T LET YOU QUIT ON YOURSELF

After digging deep to thoroughly understand the Spaulding mission and gather insights on their amazing staff and patients, Forge discovered that the biggest difference they had was their unwillingness to fail. Rehab is hard and setbacks can be discouraging. But Spaulding’s staff never loses hope for a positive outcome, and helps every patient see that same light at the end of the tunnel.

MOTIVATING AND EDUCATING BOTH PATIENTS AND PHYSICIANS

We started with a foundation — establishing a new brand identity and “Find Your Strength” tagline. We then built a multi-layer targeting strategy to raise awareness of Spaulding among the general public, clinician community, and prospective patient audiences nationwide. Broad-reaching, integrated campaigns were then developed using TV, video, geo-targeted digital, print, and radio, designed to engage our audiences using Spaulding’s patient success stories and thought leadership to raise both awareness and public opinion.