showing students that JWU is more than a culinary school

NOT JUST INCREASING AWARENESS, BUT CHANGING IT

Johnson & Wales University had spent decades building a reputation as a top-tier culinary school. Shifting that perception to be seen as a desirable destination for other majors, in four very different cities, required finding a new perspective to show prospective students.

FOR JWU STUDENTS NATIONWIDE, THERE’S NO TIME LIKE THE PRESENT

As a university that has always embodied the idea that the best learning comes from doing, JWU students can begin working in their chosen field from the first class. We realized that this common thread – wanting to begin their futures now – was key to the JWU student mindset across all of their campuses.

WELCOME TO THE FUTURE. IT’S YOURS.

Forge created campaigns for JWU that put prospects in the shoes of today’s students having real-world experiences. By showing that JWU goes beyond the kitchen and can empower students to achievements in a broad range of fields, we were able to challenge and inspire the next generation of students to start working, and excelling, at JWU today.

FOUR CAMPUSES, ONE FOCUS

JWU has a diverse student body both within and across their campuses, from the flaghship in Providence, RI, to Denver, Charlotte, and Miami. Serving all four well required a campaign that maintained the unique character of each location, while centering on a common message. Forge delivered across a variety of media from digital and social, to TV, out of home and environmental.