Technology marketers have traditionally focused on communicating product features over meaningful, customer benefits. But in an age where the marketplace is becoming increasingly crowded for business-to-business, enterprise, and even direct-to-consumer solutions, it's not enough to spout specs or rely on technical jargon. Innovation may be king, but connection closes the deal. It's time we shift the focus to the nuanced desires of the decision-makers and end users who will be advocating for, purchasing, implementing, utilizing, and eventually, evangelizing your products.
At Forge, we’re on a mission to bring creativity, clarity, and humanity to technology marketing initiatives. Our technology marketing group is built to help technology marketers drive brand and product awareness, demand gen, sales enablement, revenue growth, and long term brand advocacy.
Forge’s extensive work with Cisco includes both collaboration and partner marketing initiatives including SP partnerships, large tech/strategic partners, ISV/IHVs, and Cisco Powered/Intercloud. Over the past 10 years, dozens of Cisco marketers have come to rely on Forge as a key strategic and creative partner.View the Work