Case Study

Isenberg School of Management

  • Category Vertical: Business Education
  • Objective: Break through the B-School Noise
  • Challenge: Perception lags behind reality
  • Solution: A bold brand that gets noticed

A challenger brand with an aggressive ambition to be a top 15 public business school, the Isenberg School of Management at UMass Amherst engaged Forge to develop a brand that stands out in an increasingly crowded business school field.

Initially engaged for a single program-specific campaign, Forge has grown to be a trusted partner, taking the lead in driving smart, targeted marketing campaign strategy and recently completed brand positioning to help Isenberg achieve their goals.

Brand Video


Branded Content Video Series

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