Despite the speed and noise of the world today, people are still emotional creatures looking to connect with other people and products that align with their values. To help people believe in brands today, marketers need an agile, collaborative, fast-moving, and creative agency partner. Forge prioritizes establishing a seamless partnership with our client’s internal teams. And in order to live up to our mission, we've established three principles that guide how we interact with both the clients we work with, and the consumers we’re trying to motivate:
People are increasingly embracing and engaging with brands in a much more personal way. That’s why we believe direct conversations are key to building and growing your brand—from likes and shares to feedback and co-creation, engagement must be transparent and genuine to effectively move people.
Culture plays a powerful role in inspiring us and moving people to action. For this reason, we are constantly drawing inspiration from and plugging into the culture around us—from consumer culture, to category thought-leadership, to the internal corporate culture of our client partners.
Truly engaging in an ongoing conversation with our customers and prospects demands a dramatic shift in how we work. That’s why we've scrapped long lead, linear campaign development for a collaborative, iterative work style that we believe is critical to moving people and brands in the right direction.
How do you introduce people to the world's first social robot? The innovative people at Jibo turned to Forge to help them tell the Jibo story, connect with early adopters, and lay the groundwork for a national consumer rollout.View the Work