- CATEGORY VERTICAL: CONSUMER ELECTRONIC
- OBJECTIVE: INTRODUCE JIBO TO THE WORLD
- CHALLENGE: UPSTART BRAND AGAINST GIANTS
- SOLUTION: BUILD A DYNAMIC, DIFFERENTIATED, AND PERSONABLE BRAND
You know that one person who really gets you? The one that makes you smile when you’re down. The one that knows all your likes and dislikes. The one who is always there to help when you need it. Well, what if that person wasn’t a person? Then you’d have Jibo, the world’s first social robot and one of Forge’s most loveable clients.
Together Forge and Jibo are creating a brand that stands out in the new, suddenly crowded, and typically uber-functional personal robot space. A robot that’s more than a digital butler. He’s a real friend. It all started with us creating a strong brand platform – He’s Wired Differently – and a series of videos showing the world Jibo’s one-of-a-kind personality. And just like the little guy himself, it’s anyone’s guess what this partnership will do next.