Case Study

Isenberg School of Management

  • CATEGORY VERTICAL: EDUCATION
  • OBJECTIVE: CAPTURE AND DISPLAY THE POWER OF ISENBERG
  • CHALLENGE: STEPPING OUT OF THE SHADOW OF PARENT UMASS
  • SOLUTION: DEMONSTRATE HOW INTENSELY ISENBERG PREPARES STUDENTS AND ALUMNI

When choosing a business school, nobody goes in thinking, “I want a school that will get me to the middle of the pack.” This is a choice that is intertwined with a raging passion to succeed, to rise to the summit, to meet the future head on and dominate every opportunity. The Isenberg School of Management at UMass Amherst is one of the nation’s top ranked business schools. So if you have the fortitude to really make your mark, they will wring every last drop of that potential out of you.

 

Our tagline for Isenberg, “We drive the driven” captures the electricity of this relentless pursuit to push their students. The ensuing campaigns unleash it in a no-nonsense, unvarnished way. Everything from TV to radio to social to out of home delivers messages that stay real with potential students and the Boston business community. The world owes you no favors. What you want you have to go get. And Isenberg prepares you best to go get it all.

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